I came across an interesting article on CNN Money titled “The ‘YouTubing’ of real estate”. It talks about a new trend in the US by home sellers who now incorporate professionally produced ‘news style’ video streams on their websites to promote their property.
According to Charlie Young, the vice president for marketing at Coldwell Banker, “we were telling all our brokers about the need to put more [still] photos on their Web sites. Today, if your site doesn’t offer virtual tours, mapping technology, neighborhood guides and a video library of buying and selling tips, it’s nowhere.”
This trend can be connected to the YouTube phenomenon in the States, where virtually everybody makes and posts their own videos online. The website on focus was the Peninsula on Indian River Bay development in Delaware which is hosted by a male and female “news presenter” cost the project’s developer about $50,000. In my opinion the cost is a no brainer for property developers but should be dramatically scaled down for individuals selling their homes. Maybe its an opening for small time film makers to team up with estate agents….hmm