One bright spot in a dull American housing market.

One bright spot in a dull American housing market.

The American housing market continues it’s slump, with house prices falling and foreclosures on the rise. With one major exception: Solar powered houses in California are outselling traditionally powered houses in several markets.

This is good news for green advocates, as the traditional argument against solar power was the long pay-off rate. With extra value added and increasing demands for renewable energy being high on buyers want lists, this may become a moot point.

The Los Angeles Times quoted Bernadette del Chiaro, an energy specialist with “Environment California,” as saying, “Builders are seeing that they’ll get more buyers coming to their developments when they have solar. They sell like hot cakes.”
Actor Larry Hagman and media mogul Ted Turner both spoke at “Solar Power 2007,” a business to business Solar Power trade show in Long Beach California last week, and Ted Turners keynote address is here. Clearly, the solar power market is seeing an almost unprecedented surge in interest, and California’s “Million Solar Roofs”┬árebate program is helping.

With rising oil prices, continued war in the Middle East and, at least on the surface, a worldwide interest in finding renewable sources of energy, these sort of additions to a property may well be the make-or-break selling point. Of course, California is known as “The Golden State” for a reason, and the same benefit may not be apparent on a terrace in Hull, but there are many other energy saving devices that may confer a similar benefit in the UK market of the future.