England football legend, David Beckham will be opening the first ‘David Beckham World of Sport,’ complex in Natal, Brazil, to coincide with their hosting of the 2014 World Cup. This will be part of a bigger resort, which will include a â”Rubens Barrichello motor racing school,â€ but no plans for a “Spice Girls” academy of dancing,” as far as we know just yet.
Beckham has already set up professional sports academies in both London and Los Angeles. Whilst in Brazil for the launch, he said, “I am honored to be associated with this incredible project which will build world-class sporting facilities in Brazil, hopefully having a major impact at a local level and internationally”. Beckham hopes to give opportunities to gifted but disadvantaged children, rather than teaching them how to play the game. Although perhaps Mr. Beckham could learn a thing or two from some of his young charges judging by his recent performances.
Samantha Gore, Sales & Marketing Director of Brazil real estate specialist uv10 said, “although some might think that a soccer academy offers a tenuous link to the property market, tourism and property investment are close cousins, each having a huge knock’ on affect on the other. The more people attracted to an area the more buoyant the property market becomes, for they all need short-term accommodation – just look at how Disneyland transformed Florida’s property market and the same can be said for Dubailand in tourist-hungry Dubai.- Oddly enough, this mirrored our own thinking, and we can only hope the Brazilian market doesn’t follow too closely in Florida’s footsteps.
Ms Gore also stated,”Major global sporting events automatically improve local transport links and facilities and also serve to showcase the country’s best assets to millions of viewers. We can only imagine the effect that events such as the World Cup will have on Brazil. In areas such as Pipa, just south of Natal, prices are already storming on up at 20 to 30% per annum and as it’s a favorite resort with wealthy Brazilians, finding rental accommodation can often be a challenge. The Brazilian property market is far from at its peak and there’s plenty of growth to be seen between now and 2014.”