International real estate portal Properazzi.com, which had more than 1 million visitors last month, is reaching out to buyers in new locations in the coming weeks, launching six new languages on its website. Investors and cross-border buyers will be able to search for properties in Arabic, Greek, Hungarian, Swedish, Norwegian, and Czech, with Finnish, Danish and Hebrew to follow later this Summer. The developments mean that estate agents with properties and/or buyers in these countries can use Properazzi.com to target foreign buyers and renters more effectively, and with no additional effort.
Properazzi Interface in Arabic: A search for houses for sale in Catalunya, (currency in Saudi Riyals)
The portal’s new language versions are more than just translations of the interface – Properazzi used its analysis of buyers looking for real estate in different languages to make the search process as natural as possible across the site. Keywords in agents’ listings are automatically translated for the user, and major place names are recognized in all the website’s languages. The addition of Arabic and Hebrew will also mean Properazzi is the only real estate portal which runs in five alphabets, and in both right-to-left and left-to-right text.
Yannick Laclau, CEO of Properazzi.com, says, “What we’re hearing from agents is a need for portals that really understand their buyers – how they search and what they want from the experience – and that allow them to reach out to more potential leads. By opening up its website to new nationalities, Properazzi’s just become an even more attractive tool for agents to target foreign buyers.”