Overseas Property Blog :: guide to international real estate investment

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Archive for the ‘Internet Marketing’ Category

Properazzi.com connects Agents to new buyers in six new languages

International real estate portal Properazzi.com, which had more than 1 million visitors last month, is reaching out to buyers in new locations in the coming weeks, launching six new languages on its website. Investors and cross-border buyers will be able to search for properties in Arabic, Greek, Hungarian, Swedish, Norwegian, and Czech, with Finnish, Danish and Hebrew to follow later this Summer. The developments mean that estate agents with properties and/or buyers in these countries can use Properazzi.com to target foreign buyers and renters more effectively, and with no additional effort.

China’s Top Web Portals Getting to Grips with Real Estate

Sina.com.cn Mascot

With a strong and very optimistic outlook in China’s domestic real estate market, leading Chinese webites SINA Corp & Baidu.com have each announced a move into real estate web marketing.

Sina

sina.com.cn logoChina’s larget web portal, SINA is to embark on a joint venture with real estate service provider, E-House (China) Holdings Limited in a bid to launch a range of real estate and home decoration web channels. The JV would involve E-House China providing proprietary real estate content ranging from its property database & analysis system to its Chinese Real Estate Information Circle system (which contains transaction data on land, residences, offices, as well as commercial buildings in 30 major Chinese cities).

Interview with Stefan von den Driesch – CEO Ourbania.com, a Web 2.0 Real Estate Community

Stefan von den Driesch, the CEO of Ourbania.com; a unique Web 2.0 community for architecture, real estate and construction enthusiasts is our guest this week. Mainz/Germany based Ourbania.com has been creating a buzz in the blogosphere. We asked Stefan to share a few thoughts with us, and he was kind enough to oblige.

What exactly is Ourbania.com? Can you please expand more on its concept?

Ourbania.com is built upon two cornerstones: First, it’s a vivid online directory of outstanding commercial real estate property worldwide. It’s based on the contributions of its users and taps relevant online resources (e.g. Flickr photos, Google maps).

Ourbania.com – Real Estate Development goes Web 2.0!

Build your own city is the tag line. Ourbania.com is offering you the opportunity to build your own city. Ourbania is a web 2.0 community of real estate enthusiasts with a passion for creating urban architecture – as real or surreal as you like. Basically, how the system works is you sign up and start creating urban developments using a combination of Flickr photos, manually inserted information regarding the developer, financier, architect etc, and build a theoretical development. These are the basic instructions:

Interview with Yannick Laclau – CEO Properazzi.com the global property search engine

Yannick Laclau

properazzi-logo-jpeg.jpg

Yannick Laclau, the CEO of Properazzi.com the global property search engine that covers over 4 million properties in 50 countries is our guest this week.

Yannick’s Barcelona based Properazzi.com was featured on CNN’s Business 2.0 yesterday. We asked Yannick to share a few thoughts with us, and he was kind enough to oblige.


Having gone through Properazzi.com, your claim of the coverage of 4 million properties in 50 countries & 32 languages makes you the largest property aggregator website (if not largest property website); can you tell us what Properazzi.com is all about?

Definitely. Properazzi is simply a property search engine through which people can access an unprecedented number of properties to buy or rent, free of charge. We work with tens of thousands of real estate agencies and property portals to present their listings on a single website. This is so that people wouldn’t need to spend hours trawling through dozens of sites, or looking for those sites in the first place. With 4 million properties, it’s getting to the point in many European countries where if a property isn’t on Properazzi, it’s not anywhere to be seen. Real estate agents worldwide are now approaching us without stop to get their listings on Properazzi. They love it because it’s free.

Fly-to-let – A Step-by-Step Approach to Holiday Property Letting

french-country-cottages.jpgWriting in the Sunday Times on 27th May, ‘Foreign Yields’, Rosie Millard is firmly in favour of managing agents for properties acquired with a view to holiday lettings even though the level of commission at 25% seems steep compared with what the owners of rental properties would expect to pay in the UK. However, for holiday lets she’s firmly in favour of keeping the marketing of holiday apartment or villa in one’s own hands. The effort required is not too great and it’s relatively easy to do the necessary work at a distance using specialist websites (such as www.holiday-rentals.co.uk or www.holidaylettings.co.uk , www.french-country-cottages.co.uk). However, you do need to use or acquire the skill to describe your property succinctly and invitingly.

Holiday property advertising websites have limited space for each listing but the more sophisticated ones have ‘view details’ links. Photos of the interior of your property are a ‘must’ here. Some sites (particularly smaller ones covering a limited area) may not offer a ‘view details’ facility and you will just have an opportunity to give a link to your own website.

YouTube your Property Now

YouTube

I came across an interesting article on CNN Money titled “The ‘YouTubing’ of real estate”. It talks about a new trend in the US by home sellers who now incorporate professionally produced ‘news style’ video streams on their websites to promote their property.

According to Charlie Young, the vice president for marketing at Coldwell Banker, “we were telling all our brokers about the need to put more [still] photos on their Web sites. Today, if your site doesn’t offer virtual tours, mapping technology, neighborhood guides and a video library of buying and selling tips, it’s nowhere.”

This trend can be connected to the YouTube phenomenon in the States, where virtually everybody makes and posts their own videos online. The website on focus was the Peninsula on Indian River Bay development in Delaware which is hosted by a male and female “news presenter” cost the project’s developer about $50,000. In my opinion the cost is a no brainer for property developers but should be dramatically scaled down for individuals selling their homes. Maybe its an opening for small time film makers to team up with estate agents….hmm

Telstra Pays $254M for Chinese Real-Estate Website

Telstra paid US$254 million for a controlling stake in SouFun Holdings Limited, which runs one of China’s largest real-estate and home improvement websites, the company said Thursday.

Telstra, Australia’s largest telecommunications company, now owns a 51 percent stake in SouFun, and plans to use the acquisition to beef up its advertising business in China. SouFun makes money by selling advertising on its website. Telstra’s advertising arm, Sensis, will help manage SouFun going forward, the companies said in a joint statement.

The deal is also part of a broader plan by Telstra to expand its Sensis business beyond Australia and carry its intellectual property and management expertise to new areas, the company said.

The founder and chief executive officer of SouFun, Vincent Mo, will remain in charge at the website and retain his 30.9 percent share of the company. SouFun’s management team will remain in place after the deal, the companies said.

SouFun, which is already cash flow positive, is expected to post revenue of A$52 million (US$39.7 million) in 2007, with a profit of A$18 million after excluding income tax, depreciation and amortization, according to the companies.

IDG News Service is a member of the IDG group of companies, which includes IDG Ventures, a US$1.4 billion venture capital fund that holds a 14.7 percent stake in SouFun.

Source: CIO

Related links:

Internet property buyersyounger and wealthier

‘Since 2001, the share of home buyers using the Internet as an integral part of the home buying process has nearly doubled to 70 per cent’, said CAR.

But while the characteristics of Internet buyers and their traditional counterparts have started to converge, the estate agents have noticed ‘important distinctions’ between the two groups. ‘Internet buyers were younger, wealthier, better educated and more likely to be married than traditional buyers’, said CAR. ‘Internet buyers also reported greater satisfaction with the home buying process compared with traditional buyers’.

The comments come in 2006 Internet versus traditional buyer survey. ‘The Internet is changing the dynamics between buyers and their agents, as well as the way business is conducted throughout the real estate industry’, said CAR president Vince Malta.

‘More and more consumers have high speed Internet access at home, enabling them to gather information on all types of products and services both quickly and easily. This trend has carried over to the process of buying a home. As a result, home buyers are more informed, have a greater sense of control over the process, and hold high expectations concerning how quickly they receive information’.

• Overseas property investors should research the area in which they are thinking of buying well before visiting the country, according to the organisers of Property Investor and Homebuyer Show North.

Their ‘top tips’ on reducing the risk involved in overseas investment include:

Know your objectives
Know why you are buying and what you are hoping to achieve with the purchase. If it’s for investment, is it for short term capital gain to provide a one off profit over a particular time, or is it to provide long term regular income?

Sort out your finances
Work out how much you can afford to buy and arrange your finances, such as your mortgage, before you travel abroad to search for your property. This will ensure that you are ready to act immediately if you find the right property. Also ensure that all finances are arranged before signing any contracts and paying over a deposit.

Do not be hasty and stay focused
Stay focused on what you originally had in mind and stick by your objectives. See your chosen area at different times of the year to ensure that you like it whatever the weather. You could also give yourself a cooling off period to help ensure you are making the right choice.

Check the transport links and local facilities
Make sure there is a choice of airline routes and access points to your chosen area. People who rent property will want somewhere that is easy to get to and will often gravitate to those places with a nearby airport served by low cost airlines. People will also want to be near basic facilities such as restaurants and shops. Proximity to areas of natural outstanding beauty or tourist attractions, for example, will add to the property’s rental attraction.

Talk to fellow investors
Speak to people who have purchased in the area that you are interested in. If you are opting for a buy to let investment, you can learn a lot about rental success in your area and get a realistic idea of the likely income that will be generated.

Allow for the extras
The costs of buying a property abroad (for example, taxes, conveyancing, lawyers’ fees, agents’ fees and VAT) can be much higher than in the UK, so make sure you budget accordingly. Also ensure that you are aware of the costs charged by the legal and government authorities for purchasing a property in your chosen country.

Check the taxation and inheritance laws
Ensure you understand the tax implications for when you decide to sell in the future. You should also check the inheritance laws of the country where you are buying, as you many need to compile a separate Will.

Weigh up risk versus returns
If buying for investment, it is important to understand how comfortable you are with risk and investment accordingly. You need to be well informed and comfortable with the risk factor.

‘Property investment overseas can be hard work but the rewards are there for those who do the research and are willing to put in the effort to succeed. However, our overarching advice for overseas property investors can be applied to many things in life; use your head, do your research, seek professional advice and don’t act on impulse’, said managing director of VEF French Property Trisha Mason.

Source: fly-2let.co.uk

Online boom extends to overseas property

In the wake of a global record holiday season online buying spree, South African property is the latest beneficiary of the rush towards cyber shopping. Saul Geffen, managing director of MortgageSA, the country’s leading home loan facilitator says: “We have seen a marked increase in South Africans living abroad applying for home financing through the MortgageSA website and through our call centres.

“Internationally, people have become very comfortable with buying things online through greater website security and the greater convenience of keystrokes over traffic jams and crowded shops. And with the many excellent property websites showcasing SA property, increasing numbers of expats are comfortable buying property this way — then come to us for financing.”

Geffen says the MortgageSA website is hosted on over 320 websites including being hosted on most major property websites.

Killing two birds with one stone

“Websites allow a property buyer to kill two birds with one stone; search for property and use online tools to calculate costs and affordability. Our marketing research shows that up to 25 percent of our web applicants are seeking our home loan application website via property websites.”

Geffen notes that MortgageSA receives dozens of enquiries daily — typically from South Africans in London who plan to come back to South Africa and settle down. Most buy in Cape Town and Johannesburg and increasingly, Durban.

Minimise the home loan process

“Expats are increasingly researching property and finance options via websites from overseas. They research their financial options very carefully and we provide them with all the information they need through our website and home loan calculator wizards. They come to companies like MortgageSA because they want to get a quick answer and minimise the hassle of the home loan process when applying through banks from afar.”

Expats can typically secure up to 80 to 100 percent financing on a property even though they work overseas.

Expats finding great deals on Overseas Property

“The client will provide us with their gross income earned overseas and we will do the calculation. Banks would typically lend an amount based on what the expat could earn in South Africa, which is often lower than what they would earn abroad.

A good example of this is the nursing profession. Nurses earn much more in Dubai than in SA so banks want to feel assured that if expats return, they will be able to service the bond repayments from their local income. We work with all the major banks and are normally able to find a great deal for the expat.”

150 000 home loans secured

Geffen says MortgageSA’s is successfully attracting expats because their website is easily accessible through major search engines like Google and is the only multilender mortgage application website in SA supported by a national call centre.

“We have now secured over 150 000 home loans for homebuyers and now a lot of our business comes from referrals from satisfied customers.”

“As we have a very well resourced call centre with specialised property finance consultants offering personalised service via telephone and on e- mail, we are able to build strong relationships internationally.”

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